Thursday, July 15, 2010

A Good Coffee is Hard to Find


“By many accounts coffee is the most popular beverage on earth after water. According to the World Bank, as many as 500 million people are involved directly or indirectly in the global coffee trade. Coffee is the most actively traded commodity on the planet after petroleum…. Finding a good cup of coffee can be hard, and a great cup of coffee can be really elusive. The vast array of brands, styles, certification labels, and drink preparation methods make it all the more confusing.” (http://dethroner.com/2006/12/11/what-is-coffee/)

Taking the above comment into consideration, why is it that a good cup of coffee, let alone a GREAT cup of coffee, is so hard to find? To produce a good product, a relative amount of time, preparation & care needs to be taken. The Barista producing your coffee needs to be competent enough to know how to work with every aspect of the coffee making process. Basic principles that affect the out come of any coffee are as follows to produce a quality beverage:
  • Freshness – Moisture, Oxygen, Light & Heat are the main factors that affect the freshness of the coffee.
  • The Grind – Depending whether you are using an Espresso Machine, a coffee plunger/press or a drip coffee maker, different grinds will have a big affect on the end product & the type of beverage you are making. A shot of espresso will be ready in approximately 25-30 seconds, where as coffee made in a French press could take up to 4 or 5 minutes to brew as it is in direct contact with water.
  • Proportion – Depending on the café you are going to & what coffee company they are with will determine the appropriate proportion of ground coffee to use in an espresso machine. A figure that some cafes/companies work with is approximately 7g-10g ground coffee = 1 x 30mL espresso shot.  
  • Water – Purified water is the best kind of water a person should be drinking, but purified water is also ideal for a great tasting coffee as the filtration system eliminates the impurities that cause the beverage to take on a different taste, therefore hindering the finished product of the Barista. Water that is just off the boil will ensure the extraction of the all the right flavour elements of the coffee.


Café management & Baristas often ignore the fact that the grind of the coffee needs to be changed throughout the day. Depending on the location of the café, the time of day or even the season will impact on the type of grind a café should be using at any one time. The last thing that any paying customer wants to have served to them is a coffee that looks, smells & tastes like a used ashtray. “Unfortunately everyone and their dog does coffee these days, but not everyone does it great or does it great consistently” (http://www.espressoelements.com.au/about/).

In a lot of cafes around Sydney it is not uncommon for a Barista to ruin a coffee when they are texturing the milk that is needed for a milk-based beverage. Milk texturing, whether being made using an at home espresso machine or with an industrial machine is more often than not, an art form, not just technique. A drink is usually ruined when the milk either contains too much air (froth) or the milk is burnt & has a custard like smell to it. The perfect milk for any milk-based coffee should be around 65°C to 70°C as well as silky & smooth with a slight sheen.

No matter if you are a Barista working in a café or a customer ordering your coffee, always keep these few points in mind as they will affect the end result & that satisfaction that is derived from it.




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